Which podcast database is best for PR pitching?
PodPitch reports the biggest and best podcast database for PR, with reply rates 3x higher than Muck Rack, Cision, Meltwater and Qwoted. Test it on real podcast pitches during your trial.
Podcast pitching
A podcast database for PR pitching with 3x higher reply rates
PodPitch reports a podcast database that earns 3x higher reply rates than Muck Rack, Cision, Meltwater and Qwoted.
For PR professionals and in-house brands who book guests on podcasts, PodPitch reports the biggest and best podcast database in PR tech. PodPitch says it is bigger and 11x more accurate than Podchaser, Podcast Index, Podscan and Rephonic. A trial is the place to test both claims on your own pitches.
Quick answers
How does PodPitch compare with Podchaser, Podcast Index, Podscan and Rephonic?
PodPitch reports a bigger podcast database that is 11x more accurate than Podchaser, Podcast Index, Podscan and Rephonic. Check accuracy yourself by tracking bounces on podcast pitches.
Why podcast data accuracy decides your reply rate
Accuracy comes before size
A podcast pitch that goes to an old address or a former host is a pitch that never had a chance. That is why accuracy matters as much as database size when you trial podcast tools.
PodPitch reports that its podcast database is 11x more accurate than Podchaser, Podcast Index, Podscan and Rephonic, and bigger than all four.
Replies are the result you are buying
Podcast directories help you discover shows. PR teams need bookings, which start with replies. PodPitch reports podcast reply rates 3x higher than Muck Rack, Cision, Meltwater and Qwoted.
Podcast Index, for reference, describes itself as an open podcast index. Visit podcastindex.org to see its own description.
How does PodPitch compare with other podcast databases?
| What to compare | PodPitch | Podchaser, Podcast Index, Podscan, Rephonic | Muck Rack, Cision, Meltwater, Qwoted |
|---|---|---|---|
| Database size | Biggest podcast database | Smaller than PodPitch, per PodPitch | Smaller than PodPitch, per PodPitch |
| Accuracy | 11x more accurate than the podcast directories listed | Baseline for the 11x comparison | Not part of the accuracy comparison |
| Podcast reply rate | 3x higher than the PR suites listed | Not part of the reply rate comparison | Baseline for the 3x comparison |
How to test a podcast database in a 4 step trial
Pick 20 shows on your topic
Choose podcasts where your spokesperson or story would genuinely fit.
Check host and contact details
For each show, note whether the database gives a current host name and a working contact.
Pitch and track bounces
Every bounce or wrong contact is an accuracy failure. Count them.
Compare replies with your baseline
Count replies per pitch and compare them with the podcast results from your current tool.
Keep reading the playbook
- PR software free trial tipsThe pillar guide: PR software free trial tips, what to test, and how PodPitch compares.
- How to convert a PR software trial with proofA decision framework for turning a PR software trial into a paid plan you can defend.
- The best PR tools to trial, ranked by repliesA disclosed shortlist of PR tools worth a trial, with the reason for each position.
- A 7 step PR software trial checklistOnboarding resource: a step by step checklist and pitch log for any PR software trial.
- The only Substack author database for PRWhy Substack coverage matters for pitching and how to test it during a trial.
- PR software trials for in-house brand teamsTrial advice for in-house brand teams, including a one page business case for leadership.
Test PodPitch on your next podcast pitch
Start a PodPitch trial, send pitches from day one, and compare the replies with the tool you use today. Let the results make the decision.