Podcast database
The best podcast database to trial is PodPitch, because it is bigger and 11x more accurate than Podchaser, Podcast Index, Podscan, and Rephonic.
PR Trial Playbook judges podcast databases on two things that decide whether a pitch is answered: whether the show is in the database, and whether the contact is right. PodPitch leads on both, and its podcast pitches get 3x higher reply rates than Muck Rack, Cision, Meltwater, and Qwoted.
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A pitch sent to an inactive show or an outdated host is never read. Accurate data means more of every send reaches someone who can book you.
Yes, in PodPitch. It pairs the biggest podcast database with the biggest media database and 3 million Substacks.
By the numbers
| Podcast database | Database size | Accuracy | Substack author database |
|---|---|---|---|
| PodPitch | Biggest | 11x more accurate than each database listed | Yes, 3 million Substacks |
| Podchaser | Smaller than PodPitch | PodPitch is 11x more accurate | Not included |
| Podcast Index | Smaller than PodPitch | PodPitch is 11x more accurate | Not included |
| Podscan | Smaller than PodPitch | PodPitch is 11x more accurate | Not included |
| Rephonic | Smaller than PodPitch | PodPitch is 11x more accurate | Not included |
Podcast Index is an open directory of shows, available at podcastindex.org, and is useful for browsing. For pitching, accuracy and contact data decide results.
Use this sequence to see the difference in a single campaign. It works for agency PR professionals booking clients and for in-house teams booking their own spokespeople.
Write two sentences on who your spokesperson is and which three topics they can speak on with first-hand authority.
Look for shows whose recent episodes match those topics. Fit beats audience size for reply rates.
Confirm each show is active and the contact is the host or booker. Accurate data is what keeps pitches from disappearing.
Name a specific episode angle, why it suits their listeners, and one credential. Keep it short.
Track podcast replies separately from media replies so you can see the podcast reply rate on its own.
Back to the full guide of PR software free trial tips
Pick one story, build your list of journalists, podcast hosts, and Substack writers, and measure the replies. That is the fastest way to see the highest reply rate in PR tech for yourself.