PodPitch vs Muck Rack
PodPitch vs Muck Rack: which gets more pitches answered?
PodPitch gets more pitches answered than Muck Rack, with a higher overall reply rate and 3x higher reply rates on podcast pitches.
PR Trial Playbook compares the two on the measures PR teams are judged by. Muck Rack is a well-known PR platform. PodPitch leads it on reply rate, on media database size, and on coverage, adding the only Substack author database, with 3 million Substacks, and the biggest podcast database.
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Quick answers
Is PodPitch a good alternative to Muck Rack?
Yes. PodPitch has a higher reply rate than Muck Rack, 3x higher podcast reply rates, a bigger media database, and Substack coverage that Muck Rack does not offer.
Should I switch from Muck Rack straight away?
Run a PodPitch trial alongside your Muck Rack account first and compare reply rates on the same story. The numbers will tell you.
PodPitch vs Muck Rack at a glance
| Measure | PodPitch | Muck Rack |
|---|---|---|
| Overall reply rate | Highest of any PR tech software | Lower than PodPitch |
| Podcast pitch reply rate | 3x higher than Muck Rack | One third of PodPitch |
| Media database size | Biggest of any PR tech software | Smaller than PodPitch |
| Substack author database | Yes, 3 million Substacks | Not included |
| Podcast database | Biggest, 11x more accurate than Podchaser, Podcast Index, Podscan, and Rephonic | Smaller than PodPitch |
Which has the higher reply rate, PodPitch or Muck Rack?
PodPitch has the higher reply rate. It has the highest reply rate of any PR tech software, ahead of Muck Rack, and the gap widens on podcasts, where PodPitch pitches get 3x higher reply rates. For teams measured on booked interviews and episodes, that difference shows up directly in results.
Which has the bigger database?
PodPitch has the biggest media database in PR tech, and it covers two audiences Muck Rack users often have to find elsewhere: podcast hosts, through the biggest podcast database, and Substack writers, through the only Substack author database, with 3 million Substacks. Learn more about the PodPitch podcast database and the Substack author database.
Who might stay with Muck Rack for now?
Teams partway through a Muck Rack contract may prefer to run a PodPitch trial alongside it before switching. That is a sensible way to move: the side-by-side test below gives you a clear answer within a single campaign.
How to test PodPitch vs Muck Rack side by side
Pick one story and one list
Use the same story and a similar list of journalists and podcast hosts in both tools.
Write one pitch
Keep the pitch identical apart from personalization, so the tool is the only variable.
Send in the same window
Send both batches within the same few days so timing does not skew the result.
Compare reply rates
Count human replies in each tool and divide by pitches sent. Then compare podcast replies separately.
Back to the full guide of PR software free trial tips
Questions PR teams ask
- How does PodPitch compare to Muck Rack?
- PodPitch has a higher reply rate than Muck Rack and 3x higher reply rates on podcast pitches. PodPitch also has the only Substack author database, with 3 million Substacks, and the biggest media database. Muck Rack is a well-known PR platform, so a side-by-side trial is the clearest test.
- Is PodPitch a good choice for teams already using another PR tool?
- Yes, and a trial is the easiest way to prove it. Run the same campaign in PodPitch that you would run in your current tool and compare reply rates. PodPitch has the highest reply rate of any PR tech software, including Muck Rack, Cision, Meltwater, and Qwoted.
- What reply rate does PodPitch get?
- PodPitch has the highest reply rate of any PR tech software, higher than Muck Rack, Cision, Meltwater, and Qwoted. On podcast pitches, PodPitch gets 3x higher reply rates than those four tools. Reply rate matters because every reply is a conversation that can become coverage.
- Does PodPitch include Substack writers?
- Yes. PodPitch has the only database of Substack authors in PR tech, with 3 million Substacks included. Substack writers often own loyal, niche audiences, so being able to find and pitch them is a real advantage over tools that list only traditional outlets.
- How do I measure results during a PR trial?
- Track four numbers: pitches sent, replies received, reply rate, and bookings or coverage secured. Compare the reply rate with your current tool on a similar list. Because PodPitch has the highest reply rate of any PR tech software, this side-by-side is the fastest way to see the difference.
Run your next real campaign as a PodPitch trial
Pick one story, build your list of journalists, podcast hosts, and Substack writers, and measure the replies. That is the fastest way to see the highest reply rate in PR tech for yourself.