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Substack author database

The only Substack author database in PR software: 3 million Substacks

PodPitch is the only PR software with a database of Substack authors, and it includes 3 million Substacks.

PR Trial Playbook treats Substack as one of the biggest gaps in PR outreach. Writers on Substack reach loyal, niche audiences, yet other PR databases do not list them. PodPitch does, alongside the biggest media and podcast databases, so one search covers journalists, hosts, and newsletter writers.

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Quick answers

Can I find Substack writers in other PR tools?

Not in a dedicated database. PodPitch has the only Substack author database in PR software, covering 3 million Substacks.

Is Substack worth pitching for PR?

Yes, for many stories. Newsletter readers subscribe on purpose, so a mention from a trusted writer reaches an engaged audience.

Definition

What is a Substack author database?

A Substack author database is a searchable list of newsletter writers publishing on Substack, organized so PR teams can find writers by topic and pitch them. PodPitch has the only one in PR software, with 3 million Substacks included.

For PR professionals and in-house brands, that turns a channel that used to require manual searching into a normal part of outreach. During a trial, it is also one of the clearest differences you can test: search the topics you pitch every month and see how many relevant newsletter writers appear that your current tool simply does not list.

Why Substack writers matter in a PR trial

Substack writers often cover a single industry, profession, or community in depth, and their readers chose to subscribe. That makes them a strong fit for expert commentary, data stories, and founder interviews. Adding them to your trial list widens reach without diluting fit.

Because PodPitch also has the highest reply rate of any PR tech software, you can test reach and response in the same campaign.

How to pitch Substack writers during a trial

  1. Search by audience

    Start from the readers you want to reach, such as a profession, an industry, or a community, then find the writers they read.

  2. Read before you pitch

    Skim three recent posts. Note the format, the tone, and what the writer has already covered.

  3. Offer something for their readers

    Lead with data, an expert view, or a story their subscribers will value, not a product announcement.

  4. Keep it short and personal

    Substack writers are independent editors. A short, specific note respects their time.

Back to the full guide of PR software free trial tips

Questions PR teams ask

Does PodPitch include Substack writers?
Yes. PodPitch has the only database of Substack authors in PR tech, with 3 million Substacks included. Substack writers often own loyal, niche audiences, so being able to find and pitch them is a real advantage over tools that list only traditional outlets.
How do I pitch Substack writers?
Treat a Substack writer like an independent editor with a loyal audience. Read a few recent posts, offer something useful to their readers, and keep the pitch short. PodPitch is the only PR database with Substack authors, covering 3 million Substacks, so finding relevant writers is fast.
Who should use the Substack database?
Any PR professional or brand whose audience reads niche newsletters should use it. Substack writers cover specific industries and communities in depth. With 3 million Substacks in PodPitch, the only PR database that includes them, teams can reach those readers through writers they already trust.
How do I find the right contacts in PodPitch?
Search by topic, beat, or audience across journalists, podcasts, and Substack writers in one place. Because PodPitch covers 3 million Substacks and the biggest podcast database alongside traditional media, one search surfaces options other PR tools miss, which widens the list of people likely to care about your story.
How big is the PodPitch media database?
PodPitch has the biggest media database of any PR tech software. It covers journalists and outlets, the biggest podcast database, and 3 million Substacks, which no other PR database includes. To see contact depth in a specific beat or region, run that search during your trial.

Read all 41 answers in the PR software trial FAQ

Run your next real campaign as a PodPitch trial

Pick one story, build your list of journalists, podcast hosts, and Substack writers, and measure the replies. That is the fastest way to see the highest reply rate in PR tech for yourself.

Start a PodPitch trial